Esquire's game of Throne

I have to admit I wanted to buy the march 2014 of Esquire instantly just by glancing at it quickly on my computer screen. Peter Dinklage from Game of Thrones stole this cover and am I glad he did. With exclusive photographs by Tom Munro.

Ok so first off, hats. Thank you Esquire for putting this amazing actor on your cover. I'm sure many other people feel that way as well. Dinklage looks amazing here and I cannot control the urge I have to go to the first newsstand and buy this issue (unfortunately, we french people have to wait a little longer to get the latest goodies from America...). The styling is great, the picture is great and the guy is great. This scores major points. However, I can't only be saying nice things...or can i?

Layout wise I have to admit I was a little weirded out, at first. The logo placement felt a little awkward laying like that on Dinklage's shoulders, but after thinking about it, it was an obvious choice. Had the Style Guide copy and logo switched places it would have made Dinklage look a lot shorter. The placement they have now, with his head all the way above the logo helps a LOT. It makes him a lot more present and imposing. To give you a better idea of what I'm talking about, I quickly tweaked the cover to emphasize the difference.

On the left we have the original cover, very powerful. On the right, my tweaked cover. It's quite funny because it looks like I made him smaller. Optical illusion. A simple logo placement can make or destroy a cover, this one works very well, kuddos for that because this picture could have easily been ruined.

Esquire, please ship your issues to France faster.

Sincerely. 

J~

FT W

I'm finally posting again after being MIA for quite some time. Its been busy and also a bit hard to get to write anything recently. It's too bad I ,issed a few good covers to comment on in the past few months. But let's not dwell on that and focus on the latest issue of W magazine instead!

For this (quite awesome) issue of W, Cyrus was photographed by Mert and marcus. Now there is no question, the cover is doing everything a cover is supposed to do: intrigue, surprise and please.

The photo is beautiful and at first you don't really know who it is you are looking at, "Is that Lady Gaga..? no, wait…holy crap!." That moment right there, that is how every cover should make you feel, great concept and art direction.
The article written by Ronan Farrow is great as well, really draws you in. Nothing particularly exciting or new, just good writing. The general design and layout of the mag is really clean too which is a plus. Cool illustrations are added in the mix and who doesn't love those…

 All other publications out there should be striving for covers like this one every month, there aren't many good ones out there anymore. Let's take Vanity Fair's hollywood issue as an example. It was pretty but when you open the mag to look at the story, surprise! there is none. The cover is all you get apparently nowadays at VF. I know I do a lot of commenting on cover design and photography but come on you have to back it up with more content inside. If the content is not as good as the cover you are really cheating the customer…

Anyways, W rocked it and I definitely want more.

GQ class

Yes! Thank you GQ for printing three covers for your October issue. Usually less is more but in this case more is better. For this month GQ decided to cover Aniston's husband to be Justin Theroux, actor Idris Delba and singer/actor Jeff Bridges.

The photography is great, all three cover guys look really good. The classic sexy look is back and it feels amazing. The type is not too present, just enough so you know what's inside without ruining the pictures. I do have to mention the two rectangles with headlines are kind of a no no especially the one with the white outline… do people actually still think boxes with outlines are ok? Tried it without the box on the left and instead put it on the right, I feel like it's more balanced that way.

I love the fact that the logo is half black and half white, it really enhances the way the lighting works on each of the guy's portraits. Thank's GQ, for being classy and smooth this month and giving us the gift of a trio.

What’s This Font 1.3 – Vanity Fair France

 Greetings typelings, It's this special time again, what's this font is back! For this 4th and latest edition we will be taking a look at Vanity Fair France. Lots of really cool and recent new fonts here that I'm sure you guys will love. We've got a mix between Vanité, VF Didot and Futura.

The first typeface we will be looking at today is VF Didot. Of course such a beautiful font could only come from one place: Commercial Type. Both the U.S and french version of Vanity Fair are currently using it, though the U.S is also using the stencil and the thicker weights unlike VF France.  The font is used throughout the whole magazine, Front of book, back of book and of course features. It has got the most amazing lowercase italics and they come in a bunch of different weights. They give just enough of a soft feel so that it doesn't look girly rather just elegant. The original Didot is a timeless gorgeous typeface and VF Didot is just as beautiful. It's not available for purchase yet as it was designed very recently. You can keep an eye out just in case but it seems Vanity Fair will have the exclusive use for quite a while. For more info check out Commercial Type. 

 

(Side note: The uppercase italic are are not working quite as well as you would want them to, they are too italic unfortunately...VF France hasn't been going in that direction too much though unlike VF U.S)

Now for my personal favorite, Vanité! Vanité is the font VF France is using instead of Solano Gothic (What VF U.S is using). This font was the result of a design collaboration between the art department at Vanity Fair France and Jean-baptiste levee. This typeface is perfect for the french edition, it's art deco and modern at the same time. This is what's replaced VF Sans and it's doing a great job. It has a lot of wonderful glyphs. Unfortunately, there again, it's not available for purchase but we're keeping our fingers crossed right? You can find more information on Vanite here.

The third one is a classic, Futura. Ah future, I have come to appreciate that typeface a lot in the last few years. It's just so easy to use and in this case it blends so well with the whole design of the magazine. VF U.S and France use the same version of it, Futura (T1). This typeface however has so many different variations that it's really hard to know which is which! I was never able to find where to get Futura (T1) but here is a link to the regular version on MyFonts. It goes for $356 and has 18 different weights. I'd say it's definitely a good one to have in your pocket.

For the last one I'm afraid we're just going classic with the VF times which is used for all the main text throughout the mag. Nothing fancy here, just a sweeter version of Times making an easy read. All and all, good typefaces in the mix! You can check out the fonts Vanity Fair U.S uses here.

 

ELLE october quick redesign

 I was going through my iPad's newsstand today and realized how out of touch i've been (once again) and all the good stuff I've missed out on! The first cover that actually grabbed my attention was the ELLE U.S cover for October. This cover feels very light with a strong summer feel, a little odd for an october issue. 

Let's start with the photography. This feature was shot by Ruth Hogben. This cover is not that striking, it's pretty but it looks a bit average and the type bothers me a lot. For me, it doesn't match Gaga's unique personality and feel.

So, here the headlines are just crowding up around Gaga's face which is just too bad. I wish things had been laid out better, this makes it hard to enjoy the photo and well…type wise it just looks like what Vogue has been doing, crowded, overpowering, busy, not good enough. therefore, I took about an hour,  and tried to tweak the cover to air out her face a bit. What was bothering me the most was the way the "Lady Gaga" type was almost on top of her eye. Used basic fonts for this, Futura and Baskerville, trying to stay as close as possible to the actual Elle design and layout.

It also seems this issue has a double cover (love those). The second one feels a lot more appropriate for an october issue, everything works, the colors, the pose, it just draws you in. Not loving the type but oh well...

Vogue Paris' hot chill

If any of you are in europe right now, (or your international press stand), I’m sure you’ve taken a look at the latest Vogue Paris issue. For august we have a special London issue with Daria Werbowy photographed by David sims.

Werbowy is wearing an awesome Ralph Lauren Jacket and all in all this cover looks pretty cute. The colors are nice and the model looks great, (though I could’ve done without the nose piercing…). The typography is very messy however, its quite crowded and you are losing any sense of priority on this cover. Everything is sitting really tight and I found it hard to read. I can honestly say though that this cover looks a hundred times better than the U.S and U.K editions, (by saying this I’m merely pointing out that those two look aweful not that this one looks amazing..).

The only thing that bothered me was the whole theme of this issue. As I mentioned this is a special London edition, and apparently to us french people, a London edition means winter style and cold photoshoots. It seems a bit chilly for an august issue which is disappointing but clearly you can’t have everything (trying sure wouldn’t kill you though…).

From Vogue to Vague

So I finally have a bit of time for myself and decided to take a little trip to the south of France for three days. But, of course, my obsession for the editorial world is not at rest and I had a few hours at the airport to catch up on what I’ve missed commenting on these past few months. Let’s start with a recent cover, I’m looking at you Vogue U.S, I’m pretty sure you don’t want me to be looking at you right now…. For their July cover they have singer Katy Perry. But wait…this looks familiar…

Yes they did. This cover looks an awful lot like their December 2012 issue with Anne Hathaway. Come on, I know it's summer and that this is a small issue but I'm surprised nobody noticed this. The color scheme is the same, green, pretty red flowers, that weird sad empty gaze is still here and honestly it wasn't a winning cover in December and it's not one now. However, this cover is the least of Vogue's problem right now.

 

I'm not even going to mention the layout and graphic design from the spreads inside the issue…Ok well that's a total lie… I have to mention that. When I flipped through the magazine and saw…whatever it was that I saw I'm still not sure, I had to look at the cover twice to check I was indeed looking at Vogue U.S, that's not a good thing...

I do not understand how the whole artistic direction of this publication can be so wrong. If you swapped the current cover with the ELLE logo no one would notice the difference…(that is an insult to ELLE actually, their layouts are divine compared to this) I’m not talking about the pictures as there are some good series in there but Oh My God the typography?? It looks like a failed merger between 4 or 5 different magazines! (no Vogue…that’s not a good thing when you look like you’re stealing layouts and fonts from everyone else…). Maybe the art director is on vacation who knows, it doesn’t make that much of a difference. I have, many times, lashed out at Vogue U.S because this publication which is supposed to be so elegant, fashion oriented and forward is simply a mess. They don’t even have a signature typeface (or one particular typeface that stands out more than the other for that matter, it looks like they are just using whatever they are in the mood for when they make a layout..). I isolated a few spreads to compare and contrast them with layouts from other publications like Vanity Fair and ELLE in case my point isn’t already made, check them out below:

All I can add to conclude this post is this: What it particularly sad is that Vogue U.S is not the magazine is used to be anymore. I find the whole publication to be a bit all over the place way too often (design wise, the photoshoots are still good). I'm liking the foreign Vogues a lot better these days.

It's all about Vanity Fair France

I've been off the grid for a while and missed commenting on a lot of covers in the past months. BUT, I do have a good reason! Since october 2012 I have officially been working as part of the Art department team at Vanity Fair France with Yorgo Tloupas (Art Director) and Genève Doherty (Associate Art Director) on the design of Condé Nast's newest baby. After months of hard work, late nights, junk food and team work, the first ever issue of Vanity Fair France is finally available and we are all so excited!

Who else could have been worthier of our first cover other than Scarlett Johansson? A gorgeous woman with amazing talent. She opened the doors of her parisian life to our team.

This first issue is very dense and has a lot of fascinating articles and great photography. We were able to get talented illustrators (one of my favorite parts), as well as great photographers and writers. So for everyone out there who is not able to go grab their first issue, here is an exclusive sneak peek at what you are missing out on, time to go grab yours! (also available on iPad of course with lots of extra images, animations and interactive delights).

 

What's This Font 1.2 - VOGUE Paris

Greetings designers and type geeks. It's time for a What's This Font post and this time we'll be looking at Vogue Paris. Definitely an upgrade on Vogue U.S if you ask me. There are lots of interesting things in there, especially layout and font wise. The first font we will  be looking at is the font used on the cover. On the one hand you have the VOGUE logo which is a slightly altered version of Didot (T1) HTF M42 Medium (who knew right?) and on the other we have a mix of Miller Banner light, roman and semi bold for the headlines. 

I don't find there is much to say on the Vogue logo itself, it's pretty iconic and speaks for itself so for now I will just focus on the use of Miller which was designed by Matthew Carter and Richard Lipton in 2010. The first time I discovered Miller I was working as an intern at Victoria's Secret and it was one of the fonts they used the most. You would think I would have recognized it but the way Vogue uses it is so different that to me it looked like a completely different font. It's modern yet has got all the right curves. It works very well for them and all in all it's quite a gorgeous typeface. Not only that but the price range is quite reasonable, you can find Miller Banner here.

Now despite all these good aspects this font does have a major flaw which comes to light in a more obvious way as you flip through the pages and Vogue Paris doesn't seem to have noticed it: readability. If this reads well on the cover I'm afraid the same thing can't be said on the inside of the magazine. That is mostly due to the layouts, a lot of cramped text everywhere whether it be big or small, not the smartest choice. Vogue also decided they wanted a customized version of Miller specially designed for them and that's how they ended up with...let's say interesting, alternates.

While some of the alternates work quite well and give the page a little more beauty and vogue, one in particular is just plain weird. You can guess from looking below, it's the B. It looks like a J and a B stuck together and reads really weird. No one's perfect right?

Yippeekayay GQ readers

 This March Bruce Willis is taking over the movie theaters with Die Hard 5 and the magazine stands as well. The Die Hard saga star is covering both GQ U.S and U.K march issues, the question is, who did it better?

On the one hand we have the french, who chose to shoot Willis wearing a black t-shirt, keeping things simple, and on the other, GQ U.S, who chose a jean shirt with a tie, topped with a grey/blue blazer. Now simply based on the styling and the pose, I do think the french did it better. I don't know about the U.S, it seems they had this picture retouched a LOT and the actor is starting to look like his wax replica from Mme Tussaud…

Typography wise, Despite the fact that the fonts are way better on french GQ, the layout on the U.S one is better. The french cover feels very crowded and I'm having a hard time enjoying the picture because of it. I also really don't like the way they're advertising the iPad app on the french cover with that yellow tablet on the left, it just doesn't go.

However I have to go with GQ France, I like the photography a lot better and I'm never disappointed with the inside layouts which is not so often case with G.Q U.S. Once again, the U.S will just have to try and do better… what do you think?

On a side note, below is a comparison between french GQ's current cover and a quick retweak I did getting rid of the ipad icon and slightly rearanging the headline type to uncrowd the page. Not necessarily a solution but something to think about, I wanted to give the picture some more breathing space to see how it looked.