What’s This Font 1.4 – GQ Paris

  Hey guys, and welcome to this 5th edition of What’s this Font! Been a while since the last one but worry not, good things are coming. I finally have a little time for myself which means time to research and share my font findings, this time for the French edition of GQ.

The first typeface we will be looking at today is GQ Baton. It’s the typeface used on the cover. It has a few different weights for our utmost pleasure! Baton is a sans serif typeface, slightly condensed with a very modern edge. It’s the perfect partner for the GQ logo and works really well on the cover. It comes in 10 styles with a lot of great glyphs. The typeface was created and art directed by Yorgo Tloupas (currently AD “at large” for Vanity Fair France) and Paul Chemetoff (AD at GQ Paris). It was designed by Fat Type‘s Yassin Baggar and Anton Koovit. The typeface was originally commissioned for the redesign of the magazine in 2010, they had exclusive rights on it for a while but get your wallets out because you can buy it here, score. The complete family goes for 350€, it’s not cheap but not over the top for a typeface of this caliber. Get your credit cards out!

Now let’s look inside and see what goodies we can find there. I’ll start with GQ Slab. It’s used in different sections of the magazine like the cover story (see below) for the title. It’s a very nice spin off the GQ Baton, sturdy and working very well with the other typefaces on the page. It has a strong visual presence without being too overwhelming so kuddos for that! you can find it on the Fat Type website, though it has limited licensing.

The body copy is called Adelle. This font was designed by Type Together and has 14 styles, ranging from light to heavy, with more than 1100 characters per font. It’s an editorial font but not my favorite to be honest. It works in the magazine but I find it too bulky despite its light weights. I don’t find it particularly pleasing when reading but I have to admit the combination with everything else works nicely. you can purchase it here starting at $30.

The last one is the GQ Serif. It’s quite a nice font to end this with! it’s used in various sections of the magazine like in the “manuel du style” section and brings a bit of fresh air to the mix. It’s quite light on its serifs and brings just enough of a change from the baton without fighting it. Like the GQ Slab and Baton, you can find it on the Fat Type website.

 for more magazine fonts, check out my other “what’s this font” posts, enjoy!

What's This Font 1.1 - Vanity Fair

Hey guys and welcome back for this special second edition of What's This Font! This month on the menu is one of my favorite magazines, Conde Nast's Vanity Fair. They have (for the most part) great typefaces that create an overall beautiful design throughout the issues and this post will let you know what they are and where you can find them.

The first one we'll start with is Didot. It is for all intents and purposes Vanity Fair's signature font and is used almost exclusively on the cover and most of the pages of the magazine. It's one of those fonts that you may find more common than you should. It's an elegant and at the same time modern typeface. You can find it on typography.com here for $300 for 42 typefaces. When used correctly this font has a great impact and is of course absolutely beautiful.

Font number two on our list today is VF Sans. It has five weights, two widths, and was created for Vanity Fair by David Harris (design director) and Greg Mastrianni (art director) and designed, drawn and produced by James Montalbano of Terminal Design. This typeface can be found abundantly throughout the magazine, mostly in the artciles and captions, giving it a modern edge.

Finally the third font and also the most recent design addition to the magazine is Solano designed by Mark van Bronkhorst between 2007 and 2009. This typeface is a perfect new addition to Vanity Fair's design library. It is used mostly with a wide tracking and in a smaller point size which does not tone down its importance. You can purchase Solano on myfonts.com, the price is reasonable per font, the whole family in itself though is quite expensive but definitely a good buy.
More info to come soon!