FT W

I'm finally posting again after being MIA for quite some time. Its been busy and also a bit hard to get to write anything recently. It's too bad I ,issed a few good covers to comment on in the past few months. But let's not dwell on that and focus on the latest issue of W magazine instead!

For this (quite awesome) issue of W, Cyrus was photographed by Mert and marcus. Now there is no question, the cover is doing everything a cover is supposed to do: intrigue, surprise and please.

The photo is beautiful and at first you don't really know who it is you are looking at, "Is that Lady Gaga..? no, wait…holy crap!." That moment right there, that is how every cover should make you feel, great concept and art direction.
The article written by Ronan Farrow is great as well, really draws you in. Nothing particularly exciting or new, just good writing. The general design and layout of the mag is really clean too which is a plus. Cool illustrations are added in the mix and who doesn't love those…

 All other publications out there should be striving for covers like this one every month, there aren't many good ones out there anymore. Let's take Vanity Fair's hollywood issue as an example. It was pretty but when you open the mag to look at the story, surprise! there is none. The cover is all you get apparently nowadays at VF. I know I do a lot of commenting on cover design and photography but come on you have to back it up with more content inside. If the content is not as good as the cover you are really cheating the customer…

Anyways, W rocked it and I definitely want more.

GQ U.S going playboy style?

Ok so I haven't posted in a while but it doesn't mean I haven't been paying attention...I don't know about you but I have been really disappointed with the covers GQ has been publishing lately. It seems instead of publishing a men's style magazine, they've gone trashy on us and have now started to take  playboy looking pictures. I am of course talking about 2 of their latest covers, Rihanna and Beyonce. Yes Beyonce is hot, yes Terry Richardson is a very good photographer and no, this right there, isn't working.

Now I was willing to overlook the Rihanna cover as I did see some good things about it. It was provocative yet not trashy. However I can't ttribute the same compliments to the Beyonce cover. The pictures are not GQ material, just a playboy or maxim shoot at best...(see below). I know they are trying to sell more paper but this is just not right. If you look at GQ france you can truly see a magazine with a strong identity, photography that says something. Even GQ U.K whose identity/graphic design may be all over the place is still stronger than GQ U.S. Am I wrong? you tell me.

Vogue UK december redesign

Here is a 30 minute redesign of VOGUE UK's December 2012 cover, using the same copy and basic layout, only adjusting the main color and of course changing the photo.

SO as I have done before, here is a 30 minute redesign of Vogue UK's december 2012 cover using a picture from inside of this issue to give you an idea of how this could have been way more interesting (and pop since this was clearly what they were aiming for...).I am using pretty much the first typeface that I stumbld across in my font library for this as the type isn't the focus here. I don't know about you but I absolutely cannot tell that these two pictures are of the same woman...

U.K Vogue bodge?

Like pretty much everyone this year, I went to see the hunger games and loved Jennifer Lawrence. She's been on quite a few covers this past year so let's check this one out shall we?

Like always I'm going to start with the photography. It's quite a beautiful shot of Lawrence wearing a gorgeous Dolce & Gabbana silver and black dress.It's a great image but unfortunately nothing groundbreaking. You would expect something more amazing coming from Vogue.

Design wise it's looking up from the last issue (see previous article) but still, nothing groundbreaking here either. The color palette is very nice, that coral/red color is beautiful and complements the image well. So it's easy on the eyes BUT then again the type placement is a bit off to me. There is a lot of copy competing with each other but I think what is actually bothering more than that is the way the O of the logo is place above Lawrence's head. It's not bringing anything to the cover and the more I look at it the more it's annoying the crap out of me and it looks like a mistake more than something on purpose. Someone probably went : "oh my god this is going to look amazing"and it somehow made it to print that way. Though this would have worked if her hair had been visible inside the O.

All and all not a terrible cover but not an amazing one either. It's nice to look at and I know I'm probably being harsh but Vogue has to be held to the highest standards and in my honest opinion they can do much better.

Sestri Levante

A beautiful last night in Italy in Sestri Levante