Lazy July cover fail

 Not too long ago I picked up my issue of Vanity Fair U.S. At first I thought "well that can't be right...I feel like I've bought this issue already." That's when I realized they completely "recycled", if I may say, their January cover.

 

Where should I even begin? It's the same damn cover, (minus the christmas ornament and snowflakes but oh dear were those a bad idea...). The shiny red dress? The white background? the red lipstick? WHY? why are they doing this to a july issue? I understand, it's summer, people are out of town or getting lazy but there is no excuse for this cover. The january one was bad enough they really didn't have to make a double. 

To quote the devil wears Prada: "That'll be all...."

What’s This Font 1.4 – GQ Paris

  Hey guys, and welcome to this 5th edition of What’s this Font! Been a while since the last one but worry not, good things are coming. I finally have a little time for myself which means time to research and share my font findings, this time for the French edition of GQ.

The first typeface we will be looking at today is GQ Baton. It’s the typeface used on the cover. It has a few different weights for our utmost pleasure! Baton is a sans serif typeface, slightly condensed with a very modern edge. It’s the perfect partner for the GQ logo and works really well on the cover. It comes in 10 styles with a lot of great glyphs. The typeface was created and art directed by Yorgo Tloupas (currently AD “at large” for Vanity Fair France) and Paul Chemetoff (AD at GQ Paris). It was designed by Fat Type‘s Yassin Baggar and Anton Koovit. The typeface was originally commissioned for the redesign of the magazine in 2010, they had exclusive rights on it for a while but get your wallets out because you can buy it here, score. The complete family goes for 350€, it’s not cheap but not over the top for a typeface of this caliber. Get your credit cards out!

Now let’s look inside and see what goodies we can find there. I’ll start with GQ Slab. It’s used in different sections of the magazine like the cover story (see below) for the title. It’s a very nice spin off the GQ Baton, sturdy and working very well with the other typefaces on the page. It has a strong visual presence without being too overwhelming so kuddos for that! you can find it on the Fat Type website, though it has limited licensing.

The body copy is called Adelle. This font was designed by Type Together and has 14 styles, ranging from light to heavy, with more than 1100 characters per font. It’s an editorial font but not my favorite to be honest. It works in the magazine but I find it too bulky despite its light weights. I don’t find it particularly pleasing when reading but I have to admit the combination with everything else works nicely. you can purchase it here starting at $30.

The last one is the GQ Serif. It’s quite a nice font to end this with! it’s used in various sections of the magazine like in the “manuel du style” section and brings a bit of fresh air to the mix. It’s quite light on its serifs and brings just enough of a change from the baton without fighting it. Like the GQ Slab and Baton, you can find it on the Fat Type website.

 for more magazine fonts, check out my other “what’s this font” posts, enjoy!

Brasil did it better

Kate Upton seems to be everywhere these days, especially on magazine covers. One of her latest appearances was on Vogue UK’s June 2014 cover. Her vintage looking bathing suit is from Dolce & Gabbana and the Photography is by Mario Testino. Now let’s see what could have been done to make this better…

I am a sucker for Vogue UK (most of the time). They have great layouts and photoshoots. Usually though, despite all the awesome content, the cover doesn’t follow. This cover is acceptable but not mind blowing (those are becoming very rare unfortunately). The major thing that is bothering me at first glance is the one thing that always bothers me with Vogue UK, why the hell aren’t they putting the head of the cover girl above the freaking logo? They deleted the G from Vogue, that would have been completely unnecessary if they had just put her head above it. It’s a minor detail I will admit but it’s something that bothers me a lot. Once you’ve noticed her hair behind the logo on the right, it’s all you can see, and you ask yourself, WHY?

As I said though this is a very tiny detail. The typography is also a mess… You can’t read the “Beach Chic” line at all and it’s the biggest headline on there. The first thing I read when looking at this was “30″. Not what you want people to see first, it makes no sense. That giant number is also confusing from afar. Is it her age? oh wait no it’s just “30 all-star summer buys”… The Hillary Clinton copy on the left barely reads too. I’m not sure pink was the best color choice, it has a bad readability.
The photo is ok. I’m saying OK because the fact that the background is beige despite the fact that Upton is in the sand bothers me. It took me a few minutes to put my finger on it but that is a little odd. Everything is so beige, there is no other color to clash, to pop, to make this cover live a little and that’s just too bad.

As I mentioned earlier, Kate Upton has done more than a few covers. Here are 3 other vogue covers she was on and it’s safe to say the only truly successful ones are Vogue Brazil and Vogue U.S. Granted the Brasil cover looks more like a September issue and not a June one BUT, it’s so Vogue. It’s edgy, chic simple and draws you in. what else is there to ask for? As for the U.S one, it’s perfect for a June issue. It’s fresh and warm, it’s not my favorite but it works.

Esquire's game of Throne

I have to admit I wanted to buy the march 2014 of Esquire instantly just by glancing at it quickly on my computer screen. Peter Dinklage from Game of Thrones stole this cover and am I glad he did. With exclusive photographs by Tom Munro.

Ok so first off, hats. Thank you Esquire for putting this amazing actor on your cover. I'm sure many other people feel that way as well. Dinklage looks amazing here and I cannot control the urge I have to go to the first newsstand and buy this issue (unfortunately, we french people have to wait a little longer to get the latest goodies from America...). The styling is great, the picture is great and the guy is great. This scores major points. However, I can't only be saying nice things...or can i?

Layout wise I have to admit I was a little weirded out, at first. The logo placement felt a little awkward laying like that on Dinklage's shoulders, but after thinking about it, it was an obvious choice. Had the Style Guide copy and logo switched places it would have made Dinklage look a lot shorter. The placement they have now, with his head all the way above the logo helps a LOT. It makes him a lot more present and imposing. To give you a better idea of what I'm talking about, I quickly tweaked the cover to emphasize the difference.

On the left we have the original cover, very powerful. On the right, my tweaked cover. It's quite funny because it looks like I made him smaller. Optical illusion. A simple logo placement can make or destroy a cover, this one works very well, kuddos for that because this picture could have easily been ruined.

Esquire, please ship your issues to France faster.

Sincerely. 

J~

What's This Font 1.2 - VOGUE Paris

Greetings designers and type geeks. It's time for a What's This Font post and this time we'll be looking at Vogue Paris. Definitely an upgrade on Vogue U.S if you ask me. There are lots of interesting things in there, especially layout and font wise. The first font we will  be looking at is the font used on the cover. On the one hand you have the VOGUE logo which is a slightly altered version of Didot (T1) HTF M42 Medium (who knew right?) and on the other we have a mix of Miller Banner light, roman and semi bold for the headlines. 

I don't find there is much to say on the Vogue logo itself, it's pretty iconic and speaks for itself so for now I will just focus on the use of Miller which was designed by Matthew Carter and Richard Lipton in 2010. The first time I discovered Miller I was working as an intern at Victoria's Secret and it was one of the fonts they used the most. You would think I would have recognized it but the way Vogue uses it is so different that to me it looked like a completely different font. It's modern yet has got all the right curves. It works very well for them and all in all it's quite a gorgeous typeface. Not only that but the price range is quite reasonable, you can find Miller Banner here.

Now despite all these good aspects this font does have a major flaw which comes to light in a more obvious way as you flip through the pages and Vogue Paris doesn't seem to have noticed it: readability. If this reads well on the cover I'm afraid the same thing can't be said on the inside of the magazine. That is mostly due to the layouts, a lot of cramped text everywhere whether it be big or small, not the smartest choice. Vogue also decided they wanted a customized version of Miller specially designed for them and that's how they ended up with...let's say interesting, alternates.

While some of the alternates work quite well and give the page a little more beauty and vogue, one in particular is just plain weird. You can guess from looking below, it's the B. It looks like a J and a B stuck together and reads really weird. No one's perfect right?

British Vogue: Quick tweak session

Here is the tweaked cover of November Bristish Vogue, done in less than 30 minutes
using the same copy, same picture and almost the same arrangement.

So from now on I will be posting very quick ( 25min) re-designs of covers that are on stands I wish had been done differently. I am using very basic fonts as my goal is to do this quickly, for this cover I used Arial and minion pro (can't go more basic than that).

Why am I tweaking the cover?

Number 1, it's great training, number 2 I might just be able to make my point better than with words. So to officially start it off, here is a very quick tweak of the November cover of British Vogue staring Jennifer Lawrence. See below for the before and after details.

U.K Vogue bodge?

Like pretty much everyone this year, I went to see the hunger games and loved Jennifer Lawrence. She's been on quite a few covers this past year so let's check this one out shall we?

Like always I'm going to start with the photography. It's quite a beautiful shot of Lawrence wearing a gorgeous Dolce & Gabbana silver and black dress.It's a great image but unfortunately nothing groundbreaking. You would expect something more amazing coming from Vogue.

Design wise it's looking up from the last issue (see previous article) but still, nothing groundbreaking here either. The color palette is very nice, that coral/red color is beautiful and complements the image well. So it's easy on the eyes BUT then again the type placement is a bit off to me. There is a lot of copy competing with each other but I think what is actually bothering more than that is the way the O of the logo is place above Lawrence's head. It's not bringing anything to the cover and the more I look at it the more it's annoying the crap out of me and it looks like a mistake more than something on purpose. Someone probably went : "oh my god this is going to look amazing"and it somehow made it to print that way. Though this would have worked if her hair had been visible inside the O.

All and all not a terrible cover but not an amazing one either. It's nice to look at and I know I'm probably being harsh but Vogue has to be held to the highest standards and in my honest opinion they can do much better.

Harper's Bazaar's sexy October

Harper's Bazaar U.S hasn't always been the sexy thing it is now and has definitely
been evolving towards something great.

The new look appeared early on in 2012 (it seems they had been tweaking the cover around for a while) and the new look knocks it out of the park. I had never really paid attention to it before that, I didn't find the general design either appealing or interesting. But the last couple issues since this big change have been great and we couldn't ask for more, or could we?

As a graphic designer I have a very critical eye and looking at any cover of any publication, there is always a way to make something better. Harper's Bazaar still has some way to go before it looks absolutely amazing but so far they definitely have been going to right direction. The photography, which is absolutely perfect, and very simple color palettes are dead on and very attractive (doesn't Kate Hudson look stunning?). These are a perfect example of a great blend between the design and the photography, they don't compete and they don't clash, way to go Harper's Bazaar, keep 'em coming. Meanwhile below is a little compilation of their awesome new covers. (the Gwen Stefani one is to die for right?)

more about the new look here