Yippeekayay GQ readers

 This March Bruce Willis is taking over the movie theaters with Die Hard 5 and the magazine stands as well. The Die Hard saga star is covering both GQ U.S and U.K march issues, the question is, who did it better?

On the one hand we have the french, who chose to shoot Willis wearing a black t-shirt, keeping things simple, and on the other, GQ U.S, who chose a jean shirt with a tie, topped with a grey/blue blazer. Now simply based on the styling and the pose, I do think the french did it better. I don't know about the U.S, it seems they had this picture retouched a LOT and the actor is starting to look like his wax replica from Mme Tussaud…

Typography wise, Despite the fact that the fonts are way better on french GQ, the layout on the U.S one is better. The french cover feels very crowded and I'm having a hard time enjoying the picture because of it. I also really don't like the way they're advertising the iPad app on the french cover with that yellow tablet on the left, it just doesn't go.

However I have to go with GQ France, I like the photography a lot better and I'm never disappointed with the inside layouts which is not so often case with G.Q U.S. Once again, the U.S will just have to try and do better… what do you think?

On a side note, below is a comparison between french GQ's current cover and a quick retweak I did getting rid of the ipad icon and slightly rearanging the headline type to uncrowd the page. Not necessarily a solution but something to think about, I wanted to give the picture some more breathing space to see how it looked.

Esquire's bitchy february cover

Ah esquire, you have been one of my favorites for a while now and I thought it would take a lot for you to disappoint me. However, I noticed recently that I have been so hung up on how beautiful, interactive and user friendly the magazine app was that I completely forgot taking a look at the print version of the issues. 

Let's look at the february 2013 issue with Megan fox on the cover (not one of my favorite people but I will admit she looks good). all in all not a bad cover. the color palette is nice, the picture is up to the esquire criteria and standing and when I see that it does make me want to pick it up. The photography is from Sante D'Orazio (who seems to only specialize in taking pictures of naked models and actresses…). The picture of Fox is not that revealing but she does look a bit high and considering the photographer I'm surprised she didn't lose more clothes for this.

The typography on the cover is a lot similar to what they did for Sofia Vergara's cover (april 2012). I didn't really like it then I'm still not sure about it now. There are interesting things going on like the copy above the esquire logo, but the rest feels a bit too much underrated for me.

Now the cover is not my biggest concern…after looking at this issue on the iPad I was delighted, the interactivity, user interface and everything else was up to Esquire standards. But I did get a print version of this issue (which I hadn't done in a while) and I can honestly say I almost hard a heart attack. The layouts and design looks terrible. It takes a lot of bad for me to say that, as this magazine is in my top 3 favorites of all time. It looked messy and under-treated and I honestly cannot understand how you can have such an amazing iPad app and such an awful printed version of the exact same thing. one of the pages that shocked me was the "Funny joke from a beautiful woman". Gorgeous on the app, a serious wtf on the print, see for yourself below.