Brasil did it better

Kate Upton seems to be everywhere these days, especially on magazine covers. One of her latest appearances was on Vogue UK’s June 2014 cover. Her vintage looking bathing suit is from Dolce & Gabbana and the Photography is by Mario Testino. Now let’s see what could have been done to make this better…

I am a sucker for Vogue UK (most of the time). They have great layouts and photoshoots. Usually though, despite all the awesome content, the cover doesn’t follow. This cover is acceptable but not mind blowing (those are becoming very rare unfortunately). The major thing that is bothering me at first glance is the one thing that always bothers me with Vogue UK, why the hell aren’t they putting the head of the cover girl above the freaking logo? They deleted the G from Vogue, that would have been completely unnecessary if they had just put her head above it. It’s a minor detail I will admit but it’s something that bothers me a lot. Once you’ve noticed her hair behind the logo on the right, it’s all you can see, and you ask yourself, WHY?

As I said though this is a very tiny detail. The typography is also a mess… You can’t read the “Beach Chic” line at all and it’s the biggest headline on there. The first thing I read when looking at this was “30″. Not what you want people to see first, it makes no sense. That giant number is also confusing from afar. Is it her age? oh wait no it’s just “30 all-star summer buys”… The Hillary Clinton copy on the left barely reads too. I’m not sure pink was the best color choice, it has a bad readability.
The photo is ok. I’m saying OK because the fact that the background is beige despite the fact that Upton is in the sand bothers me. It took me a few minutes to put my finger on it but that is a little odd. Everything is so beige, there is no other color to clash, to pop, to make this cover live a little and that’s just too bad.

As I mentioned earlier, Kate Upton has done more than a few covers. Here are 3 other vogue covers she was on and it’s safe to say the only truly successful ones are Vogue Brazil and Vogue U.S. Granted the Brasil cover looks more like a September issue and not a June one BUT, it’s so Vogue. It’s edgy, chic simple and draws you in. what else is there to ask for? As for the U.S one, it’s perfect for a June issue. It’s fresh and warm, it’s not my favorite but it works.