The month of may is already there in editorial land and I am focusing on the vogues. Three different and gorgeous women on each edition of U.S, U.K and French vogue show contrasted design styles. U.S vogue features Scarlett Johansson photographed by Mario Testino, for the U.K we have Charlize Theron looking more beautiful than ever in a Valentino dress photographed by Patrick Demarchelier and finally Laetitia Casta for french vogue also photographed by Mario Testino.
VOGUE U.K is my favorite of those three for many for different reasons. First of all the photography and styling is all you could want from a Vogue, beautiful yet simple and elegant. The general color scheme of the cover made me instantly want to pick it up from the stand and the inside is as great as the outside. The light blue/green of the dress combines perfectly with the bright red(with a hint of orange) on the cover. The typography combination of a sans serif typeface with a serif one makes everything better. As well as being more visually appealing it adds the edge that is lacking on the french and U.S covers. This "living Special" makes me want to be Vogue and carry this edition around all day.
Now FRENCH VOGUE's minimal style on the cover works quite well with the photography, a very simple color palette matching Casta's eyes looks very fresh. All and all a good cover though a little excitement wouldn't hurt... The typography is still a little crowded and could have used a little more work. That aside this custom font made especially for french Vogue is absolutely beautiful and makes me drool every time I read an issue...
U.S VOGUE I am afraid to say looks a bit "cheap". Now don't get me wrong, it's not terrible but it lacks the fashion edge that the U.K and french covers have. I am not a fan of this picture of Scarlett Johansson but I think that what is throwing me off is the typography. Vogue needs to be doing some redesign on its covers...It simply doesn't look like a fashion magazine. And the type... all sans serif, all caps, big and round letters crowding the left side, NOT looking sexy at all. Its overcrowded and under treated, come on the french and the british are doing it so well, what is happening in the U.S?