for their december issue, vogue US showed no fear…of total failure. Anne hathaway is an actress I admire for her acting as well as her beauty and vogue decided to put her on their december 2012 cover...
I haven't had the time to post in a while and missed the golden opportunity to talk about this cover. As soon as I saw this cover my face pretty much looked like a cartoon character in shock. What was Vogue thinking?? Let's dissect this winter mess shall we:
First, the photography by (amazing) Annie Leibovitz is far from reaching her normal level of talent. Anne Hathaway looks so terribly sad, I swear her eyes are drooping downer and downer the more I look at this….She looks like she is melting and hat isn't something I want to see. On top of that you add your grandma's rose bush in the back and you're set to cry for a while.
Second, the typography. To be honest it's nothing different that what Vogue has been doing for a while now, a bold and light boring old sans serif typeface that is ready to eat everything standing in its way. Soon they will put type on top of people's faces…. As I mentioned in one of my previous post, this cover does not say vogue AT ALL to me. it screams a cheap house and garden magazine and the first sentence that comes to mind while looking at this is "how to stay pretty (or fail) while planting roses in a cocktail dress".
Third, the color palette. Oh wow red and green how original for a christmas issue…why not put a christmas tree and a stocking with Anne's name while you're at it?
and fourth but not least, the actual pictures of Hathaway used for her feature. If you have ever heard of Mylene Farmer (famous french singer in the 80's and 90's) you definitely see where I'm going with this. The styling and pictures look like they were taken straight from Farmer's video clip from one of her hit songs "libertine" in 1986. If you watch it now it does look a bit cheesy but the way Leibovitz photographed Hathaway is even cheesier. Again I ask: How is this Vogue?
Mylene Farmer in 1986 on the left facing Anne Hathaway in Vogue US dec 2012