2/24/14

Esquire's game of Throne

I have to admit I wanted to buy the march 2014 of Esquire instantly just by glancing at it quickly on my computer screen. Peter Dinklage from Game of Thrones stole this cover and am I glad he did. With exclusive photographs by Tom Munro.


Ok so first off, hats. Thank you Esquire for putting this amazing actor on your cover. I'm sure many other people feel that way as well. Dinklage looks amazing here and I cannot control the urge I have to go to the first newsstand and buy this issue (unfortunately, we french people have to wait a little longer to get the latest goodies from America...). The styling is great, the picture is great and the guy is great. This scores major points. However, I can't only be saying nice things...or can i?

Layout wise I have to admit I was a little weirded out, at first. The logo placement felt a little awkward laying like that on Dinklage's shoulders, but after thinking about it, it was an obvious choice. Had the Style Guide copy and logo switched places it would have made Dinklage look a lot shorter. The placement they have now, with his head all the way above the logo helps a LOT. It makes him a lot more present and imposing. To give you a better idea of what I'm talking about, I quickly tweaked the cover to emphasize the difference.
On the left we have the original cover, very powerful. On the right, my tweaked cover. It's quite funny because it looks like I made him smaller. Optical illusion. A simple logo placement can make or destroy a cover, this one works very well, kuddos for that because this picture could have easily been ruined.

Esquire, please ship your issues to France faster.
Sincerely. 
J~


2/21/14

FT W

I'm finally posting again after being MIA for quite some time. Its been busy and also a bit hard to get to write anything recently. It's too bad I ,issed a few good covers to comment on in the past few months. But let's not dwell on that and focus on the latest issue of W magazine instead!

For this (quite awesome) issue of W, Cyrus was photographed by Mert and marcus. Now there is no question, the cover is doing everything a cover is supposed to do: intrigue, surprise and please.


The photo is beautiful and at first you don't really know who it is you are looking at, "Is that Lady Gaga..? no, wait…holy crap!." That moment right there, that is how every cover should make you feel, great concept and art direction.
The article written by Ronan Farrow is great as well, really draws you in. Nothing particularly exciting or new, just good writing. The general design and layout of the mag is really clean too which is a plus. Cool illustrations are added in the mix and who doesn't love those…


 All other publications out there should be striving for covers like this one every month, there aren't many good ones out there anymore. Let's take Vanity Fair's hollywood issue as an example. It was pretty but when you open the mag to look at the story, surprise! there is none. The cover is all you get apparently nowadays at VF. I know I do a lot of commenting on cover design and photography but come on you have to back it up with more content inside. If the content is not as good as the cover you are really cheating the customer…

Anyways, W rocked it and I definitely want more.