Hey guys, so like many other graphic designers I'm a font nut and I like
to know what is being used out there and if I can use it too. So for
this first post of
What's this font, I will be exploring our
friends at Esquire Magazine U.S. If you've ever wondered what font they
are using, this is the place to look. Most of Esquire's typefaces were
custom made for the magazine though not all of them. You can find the
ones that weren't, online ,(they do cost a bit though but nothing
particularly excessive for a font family).
The first one we'll start with is
Graphik
(the font used on their cover) which can be bought through commercial
type and was designed by Christian Schwartz in 2009. Esquire uses it on
the cover and throughout the issue for categories like "Style", "cars"
and "MaHB" (Man at his best). It's a very nice font, modern and
bold,very easy to use as well as easy on the eyes.
The next one is
Granger, which was commissioned by Esquire from Commercial Type. The
name of the typeface was for their long-time editor in chief and was
designed by Kai Bernau and Susana Carvalho. Granger is also used as one
of their pillar typeface with Graphik throughout the issue and is quite
prominent. Both those fonts stand very well together and bring the
layouts together nicely.
Now the last one I'll cover today I am
not sure about. They use a condensed type on their cover which I would
assume after digging around, is Giorgio Sans from Commercial Type. It's a
very nice typeface, lots of different weights, very modern and simple.
It goes very nicely with Graphik and Granger, so nicely actually you
almost don't notice there's a third type family on the cover.
I will keep updating this post as I get more info so stay tuned!